Social Media Fatigue

15 10 2012

The last four weeks have been a little manic, working way too much, training hard on the Michelle Bridges 12WBT, studying Social Media Marketing at Monash, Board of director responsibilities and that is all before I get home at night. It’s fair to say, I AM TIRED! So what did I do when writing this post, type Tired of Social Media into Google (the best place for inspiration, much better than looking outside my lounge window to the small paved enclosed courtyard) and was surprised how many people are tired of social media, social media experts etc. often referred to as Social Media Fatigue.

ImageCaption: “One tired puppy” by Renee Work

According to Techopedia Social media fatigue refers to social media users’ tendency to pull back from social media when they become overwhelmed with too many social media sites, too many friends and followers and too much time spent online maintaining these connections.

According to Word Spy it is a noun: Mental exhaustion and stress caused by creating and maintaining an excessive number of accounts on social networking sites.

An article written by John Bell questions whether we even have enough time in our day to be consuming more and more social media, but suggest that our time is shifting between the devices and mediums that pop up over time and this will continue to evolve.

Social Media can be tiring. You are switched on 24hours a day 7 days a week and there is no down time as with traditional marketing or advertising mediums are we exhausting our consumers by pushing too much content onto them? I myself as a consumer am tired, so how do we make the content valuable and worthwhile for our consumers in the limited time we have to capture their attention?




4 responses

15 10 2012

Hi Renee,

I don’t know the solution but I do know that we certainly are pushing too much content and information onto consumers. I can’t keep up as a marketer or a consumer!! It’s very draining. Perhaps meaningful contact is more important than content?

15 10 2012
Lidia K

Hi Renee, Cute puppy! 🙂 I find the Instagram photos from Starbucks very relaxing…their lifestyle shots take me to another place, away from all the pressure. I must say that Starbucks utilises Instagram very well – their photos are visually appealing, enticing and light on the eyes. They also incorporate their product in a subtle & creative way.

16 10 2012

I think we just need to be very picky in what we engage in, it is exhausting and if the source is not providing any value then they need to be thrown in the social media waste basket

17 10 2012

Very true! from a marketing perspective we need to be also thinking about the right content for the right social media channel so assist

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