30 09 2012

This week my twitter account got hacked into twice. Although I changed my password, was using my mobile and deleted the app’s I continued to unknowingly spam my followers. What a painful experience this was! This got me thinking about the negative impact your brand can experience in Social Media completely unrelated to what your customers are saying and doing. There is nothing more annoying than being spammed by someone you are following on twitter, it’s often challenging enough to sort through the clutter, and then you add in spam.

I received text messages, emails and DM’s from friends, followers and bloggers kindly advising me to check on my twitter account. Although I received many more messages and contacts than in the previous week my Klout score also went down, again puzzling me about how the algorithm works.

Keep an eye on your twitter account, it can negatively impact your companies brand but also your personal brand. A Social Media blogger hacked on social media, not the best result I’ve achieved so far!


How’s your Klout?

16 09 2012

This week i experimented with my Klout score. For those of you who aren’t familiar with Klout, Klout was founded in 2008 to empower everyone to unlock their influence.

“Klout began with a very simple idea: Everyone has influence—the ability to drive action. Klout built on this idea to show anyone how he or she can influence the world and its future.”

My Klout has continued to climb over the past month, but how?

My experiment was based on me. It was based on information I pushed out in order to ‘influence’ others. I continued to like pages, follow on twitter and put out the general social updates on facebook. I didn’t engage in any educated conversations on twitter,  use my pintrest, google +, Foursquare, flickr, or post any updates on linkedin. There was very little value in what i contributed over the week yet more Klout score climbed to 49 at one stage. The only thing that changed was a number of popular twitterers followed me. Is this thing more about your followers and friends and less about they way you are actually influencing the world?

According to Klout’s new breakdown 77% of my Klout score is attributed to Facebook. Does this make me a better person to work at your company or buy your clothes because I have over 700 friends and they seem to like things that I post?

I am still unsure what value we get from Klout, maybe next week I should try the opposite activity and see what results i get. Stay tuned!

P.s. Whats Your Klout score?

To outsource or not?

9 09 2012

A number of cases of twitter ‘situations’ have recently been bought to my attention. The ‘situation’ included a company outsourcing their social media marketing, negative comments and a poor reaction from the agency. I started a new full-time role this week, stepping aside from consulting in marketing and social media strategy and my new employer outsources their social media activity. I’m in 2 minds whether outsourcing social media is good practice or not.
Yes social media is a great tool for organizations to support their other marketing activity and communicate openly with their customers or clients building their brand but it can go wrong very quickly!
According to the Social Media Examiner Social Media Marketing Industry Report 2012 between 2010 and 2012 those who were outsourcing their social media more than doubled from 14% to 30%, with only 6% outsourcing the actual updates and 4% for community management. The report also outlined that those with experience were more likely to outsource the design and development of social media over beginners.

These are the tasks marketers are outsourcing;

source: Social Media Examiner social media marketing industry report 2012 pg 33.
This clip When outsourcing Social Media Marketing Makes Sense gives a great snapshot in 60 seconds about outsourcing social media. The key points outlined are;
• Look at the resources and skillsets you have internally,
• Eventually all organizations should be managing their own social media
• Social media companies should be upskilling your staff so that eventually they work themselves out of a job.

In my opinion an industry professional with 20 years experience, that understands & values your brand, and has the brands best industry at heart can respond better in a difficult situation than an ‘intern’ or recent graduate without the life experience or risk management skills required, but it should be assessed on a case by case basis.