Lots of nothing about social media!

28 08 2012

Why am I struggling so hard to find a topic to write about? I change my mind as quickly as the weather changes here in Victoria. I keep seeing more and more exciting things popping up in my research and I switch topics. Is the lesson here that I need to pick a topic and shut out the rest of the options, similar to choosing a meal at a restaurant only then to have food envy once the meals arrive, or in this case all the other blogs are published? Or do I ponder for days, spending endless hours in the social media marketing world only to be back to square one.

This internal challenge has brought me to thinking about the time spent on social media. At the moment I am (I will openly admit) spending WAY too much time in this virtual world. All of my conversations with family and friends touch on the topic at least once per interaction and every business owner/marketing professional I talk to finish the conversation with; “we really need to get you in to look out our strategy and policy”.

So where does this leave me? With way too much time on my hands, a high level of skill in procrastination and a blog about nothing. I did think about adding pictures (hence the pondering chimp) and videos to generate a little bit more interest and take focus away from my lack of focus, so I started searching… AGAIN another few hours have disappeared. Aside from the value that it can create from a business perspective personally it is taking over my life! Will there soon be campaigns to ‘QUIT! Social Media’?  If there is, I feel I may be on the list (which may possibly be calculated based on Klout scores!?) of people targeted by the time wasting police eeek.

As for a blog being a 2-way interaction, I feel I am failing. Failing at regurgitating current news and events, new tools, legislation changes etc. but succeeding entirely at keeping people entertained whilst I continue to explore and understand (insert quote from The Wizard of Oz..) a place far far away, beyond the moon..beyond the stars..

Are you a social media ‘time-waster’ or a ‘sponge’ absorbing everything that comes your way? I think I fall into the sponge category. I can’t get enough of Social Media Marketing because it fulfills my need to be constantly learning and “knowing stuff”, what does it do for you?

**image source: http://www.stockfreeimages.com/





Strategy? Planning?

14 08 2012

After quizzing Wagg’s (Peter Waggstaff) constantly about strategy, frameworks, policy and all of the traditional planning techniques in relation to Social Media Marketing I was still not satisfied by the “it doesn’t exist”, “we’ll learn as we go” comments I kept getting. I did a little  searching and found an article that help me visualise the planning process for Social Media Marketing. Come forth the 7 C’s of building a Social Media Strategy.

  1. Community
  2. Content
  3. Curation
  4. Creation
  5. Connection
  6. Conversation
  7. Conversion

Although all of these 7 C’s seem very much common sense for me, they provide a framework that us as Masters students have always been taught to utilise and develop. The 4P’s of Marketing, 7P’s of Marketing Services (I could be here all day listing them) etc. all give us a way to quantify our marketing plans ensuring all other departments can understand the purpose and process of what we are trying to achieve. In Social Media Marketing we not only have to convince Finance and Legals that we know what we’re talking about but more often than not Marketing Managers and Directors.

Have a read, see what you think, are they missing anything? How can we take these 7 C’s of building a Social Media Strategy and built a Social Media Marketing Planning tool to help others who are trying to convince management that this is the platform of the future??





We all have to start somewhere…

5 08 2012

When thinking about how to start a social media marketing blog when 50 odd others were doing the same thing, I struggled to think of a topic that was hard hitting and meaningful. Do I start with a bang, pointing out all of the painful mistakes made, take a softer approach and look at what’s currently happening around the world i.e. the Olympics or do I completely diverge from all that is published and look at my own world of social media and how I consume it… I opted for the 3rd option.

When i slide open my iPhone 4, I swipe across to the page of ‘folders’. I have 66 app’s in total so I needed a way to keep track of them all, hence creating a social folder. This folder is full of immediate information;

I hold my family and friends closely in Facebook. They are where my heart lies, what keep me centered.

My need for ‘knowing’ and ‘consuming’ updates NOW on all things news, traffic, social media, Geelong, industry, corporate and entertainment is delivered by twitter.

Instagram gives me a little bit of warmth. I love to capture moments and share them with others, without having the intrusion of followers knowing everything about the photographer.

Goodreads is food for the soul. My favourite books are captured, and shared with my ‘bookie’ friends, somewhat similar to the ‘foodie’ friends we all have.

The point to all of this is 2 fold.

  1. Consumption: Had iPhone’s not been invented, would Android have been developed, would our rate of consumption increased as rapidly as it did? I believe that it is these devices that has enabled the growth of this intrusive, time wasting, addictive but major part of my life.
  2. Why: The relative nature of what these ‘Apps’ mean to me, and what they mean to the world of Social Media is almost the same. Facebook has been the central point, and really the turning point for the industry. Twitter, is social but in a different way, being more about seeking. Instagram and Goodreads is about sharing and learning with and from like minded others.

My challenge for you is to explore, not just interact. Interaction should be meaningful and I think it’s o.k to find your feet in a new social medium before you dive in.