Dealing with Life Changing Events

28 01 2013

I’m back in action and rejuvenated after a couple of months off with a great new look! Not only am I now parting my hair in the middle this blog has had a little spruce up!

As you may have gathered this blog is about Social Media and how it impacts my daily life form both a personal and professional capacity, as a marketer you always fall into both categories- but you are always a consumer at the end of the day. There are so many blogs out there that talk about theory and try to rationalise everything from a business perspective. This blog looks at real life situations and Social Media. It is Social Media through my eyes.

My first post for the year has been prompted by an emotional roller coaster of a month, and the way in which we deal with significant events in our life differently through Social Media’s existence. In the last month I have been through the death of my beautiful Nan, the wedding of my gorgeous sister Ash, and the miracle of a high school friend giving birth to a spunky baby boy.

When I look back at each of these key life changing events they were all accompanied by some level of Social Media activity. When I posted this stunning photo of my Nan Lorna to Facebook my intention was to share a moment with my friends and family.

Image

In past this would have been done sitting around the kitchen table having a cuppa, I felt that I was able to share with more people but it was also much less personal, I received 2 sympathy cards in the mail which held so much more meaning than the countless messages on Facebook.

Two weeks later and the only extreme my younger sister was married. As a member of the bridal party we had the most wonderful day and were able to share this special moment with the happy couple. Within hours people expected that photo’s would be up on Facebook, and at one stage I even received a message asking for photo’s even though we hadn’t even finished the professional photo’s with the photographer. When I finally had the opportunity to make a post to Instagram, Twitter & Facebook I got messages saying people wanted more photo’s. In the past it would have been at least a week before   photo’s were printed or emailed through and people’s level of expectation was much lower. When is enough enough when it comes to sharing these sorts of moments. I left the single photo of the bride (which had to be pre-approved by the bride) and enjoyed the rest of the evening with those that were present.

The third significant event was a little different than the first two. There was no expectation that photos would be posted ‘stat’, there was an understanding that this time was a special time for the family to cherish. It made the moment of meeting this new bundle of joy all the more special!

What all of these experiences have made me realize that sometimes we share too much, and sometimes we share just the right amount. Where do you draw the line with sharing on Social Media in your life?





Adios Followers

19 10 2012

This semester has been extremely interesting and thoroughly entertaining. We’ve studied through the changes to the ASB surrounding brand’s Facebook pages, Target’s infamous children’s clothing glitch, and most recently the Alan Jones saga. What has been made very clear is the way communication itself is evolving through social media.

According to the Wikipedia Communication (from Latin “communis“, meaning to share) is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior.

To finish up such a fast moving, technology focused unit I suggest you takes some time out (as I have done) and watch this clip on A Brief History of Communication

Some times I feel we need to take a step back and look at how we got to where we are today. Social Media would not be what it is today if humans didn’t create smoke signals and paintings on cave walls, ultimately we are still doing the same thing today as what was done all those years ago…connecting! It is human instinct to reach out to others in some way, shape or form, these days it just looks and functions a little differently.

Adios followers, I’m sure our paths will cross at some point in time in the world of Social Media or you can just follow me on twitter 🙂





Are you excited?

18 10 2012

After a bad case of fatigue I’m feeling rejuvenated and inspired by social media once again. How did you bounce back so quickly I hear you ask… someone asked me why I like social media. SO why do I like social media, what excites me about social media?

  • Social Media is forever changing, evolving and expanding.
  • People use social media for different reasons. Some for networking, some for ego, some for fun, some to learn, some to argue or converse on an informed topic.
  • Each channel has its own function and you need to think about the message you use on each
  • Social Media is measurable
  • Social Media gives us the opportunity to have conversations with consumers, and they now expect that
  • Social Media changes people, and people change Social Media.
  • Social Media is your friend, if you understand it listen to it and change with it you will stay friends.

These are the top 15 stats that excite me about Social Media sourced from Tom Pick’s 87 More Vital Social Media Marketing Facts and Stats for 2012;

  1. 30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. (MindJumpers)
  2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. (eMarketer)
  3. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. (Digital Buzz Blog)
  4. 52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. (41 Stories)
  5.  40% of organizations have a formal social media policy, and 56% of those policies include a statement regarding the organization’s right to monitor social media usage. More than a third (39%) of companies monitor their employees social media use on company-owned computers and handheld devices. (Resume Bear)
  6. 20% of all pageviews on the web are on Facebook. (Jeff Bullas)
  7. Social media fatigue? Though 20% of Facebook users say they check in on the social network once or twice per day, 52% plan to spend less time there in the future. (SodaHead)
  8. Twitter attracts one million new users per day. (Jeff Bullas)
  9. YouTube is the third-most-visited site on the web, with two billion views per day. (Jeff Bullas)
  10. The very first blogs appeared in 1998, and Blogger.com was launched in 1999. By 2006, there were more than 50 million blogs in existence. (HubSpot)
  11. Relevance is critical is content marketing. 45% of consumers have unsubscribed from emails due to irrelevant content, and on the B2B side, IT buyers say that 58% of vendor content is not relevant to them, and that this lack of relevance reduces the chance of closing a sale by 45%. (MarketingSherpa)
  12. 75% of searchers never scroll past the first page of results (which also means of course that 25% do). (Search Engine Journal)
  13. The average person is more likely to apply and be accepted by Harvard or be dealt a full house in poker than to click on a banner ad. (Get Elastic)
  14. 50% of all smartphone users use their devices to search the web, and 49% use them for social networking. (HubSpot)
  15. 97% of Pinterest’s Facebook “likes” are from women. (Jeff Bullas)

Read more at http://www.business2community.com/social-media/87-more-vital-social-media-marketing-facts-and-stats-for-2012-0307891#Sv2G4BGdxkywmk6a.99

What excites you about Social Media Marketing?





Still feeling fatigued?

17 10 2012

As a follow on from my blog post on social media fatigue (and just my general fatigue after a busy few weeks) I started thinking more and more about how often Social Media can become a chore.

Alyssa Gregory identified 3 common causes of social media fatigue and remedy’s for these. As an extension I’m going to throw a few more into the ring. The three existing causes are:

  1.        New Platforms
  2.        Burnout
  3.        Lack of Success

To these I am going to add:

Expectation

The expectation that what you need to contribute is well thought out and valuable so as not to annoy disrupt or disturb your followers in any way. Also the pressure of contributing something “new”, and providing a level of entertainment often weighs heavily on the mind. This can lead to over-thinking of content and a lack of fluidity and spontaneity.

Time

Time or lack thereof can make Social media feel like a chore. If you are pushed for time in the day the last thing you want to be doing is thinking about social media.

What else would you add? What else contributes when you get tired of social media?





Social Media Fatigue

15 10 2012

The last four weeks have been a little manic, working way too much, training hard on the Michelle Bridges 12WBT, studying Social Media Marketing at Monash, Board of director responsibilities and that is all before I get home at night. It’s fair to say, I AM TIRED! So what did I do when writing this post, type Tired of Social Media into Google (the best place for inspiration, much better than looking outside my lounge window to the small paved enclosed courtyard) and was surprised how many people are tired of social media, social media experts etc. often referred to as Social Media Fatigue.

ImageCaption: “One tired puppy” by Renee Work

According to Techopedia Social media fatigue refers to social media users’ tendency to pull back from social media when they become overwhelmed with too many social media sites, too many friends and followers and too much time spent online maintaining these connections.

According to Word Spy it is a noun: Mental exhaustion and stress caused by creating and maintaining an excessive number of accounts on social networking sites.

An article written by John Bell questions whether we even have enough time in our day to be consuming more and more social media, but suggest that our time is shifting between the devices and mediums that pop up over time and this will continue to evolve.

Social Media can be tiring. You are switched on 24hours a day 7 days a week and there is no down time as with traditional marketing or advertising mediums are we exhausting our consumers by pushing too much content onto them? I myself as a consumer am tired, so how do we make the content valuable and worthwhile for our consumers in the limited time we have to capture their attention?





Hacked

30 09 2012

This week my twitter account got hacked into twice. Although I changed my password, was using my mobile and deleted the app’s I continued to unknowingly spam my followers. What a painful experience this was! This got me thinking about the negative impact your brand can experience in Social Media completely unrelated to what your customers are saying and doing. There is nothing more annoying than being spammed by someone you are following on twitter, it’s often challenging enough to sort through the clutter, and then you add in spam.

I received text messages, emails and DM’s from friends, followers and bloggers kindly advising me to check on my twitter account. Although I received many more messages and contacts than in the previous week my Klout score also went down, again puzzling me about how the algorithm works.

Keep an eye on your twitter account, it can negatively impact your companies brand but also your personal brand. A Social Media blogger hacked on social media, not the best result I’ve achieved so far!





How’s your Klout?

16 09 2012

This week i experimented with my Klout score. For those of you who aren’t familiar with Klout, Klout was founded in 2008 to empower everyone to unlock their influence.

“Klout began with a very simple idea: Everyone has influence—the ability to drive action. Klout built on this idea to show anyone how he or she can influence the world and its future.”

My Klout has continued to climb over the past month, but how?

My experiment was based on me. It was based on information I pushed out in order to ‘influence’ others. I continued to like pages, follow on twitter and put out the general social updates on facebook. I didn’t engage in any educated conversations on twitter,  use my pintrest, google +, Foursquare, flickr, or post any updates on linkedin. There was very little value in what i contributed over the week yet more Klout score climbed to 49 at one stage. The only thing that changed was a number of popular twitterers followed me. Is this thing more about your followers and friends and less about they way you are actually influencing the world?

According to Klout’s new breakdown 77% of my Klout score is attributed to Facebook. Does this make me a better person to work at your company or buy your clothes because I have over 700 friends and they seem to like things that I post?


I am still unsure what value we get from Klout, maybe next week I should try the opposite activity and see what results i get. Stay tuned!

P.s. Whats Your Klout score?








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